How to Build a Better RIA Website
If you are (or run) a Registered Investment Advisor (RIA), you know how important it is to instill trust in your clients from the first point of contact. And...... More »
When Does Mobile-First Marketing Make Sense?
In December 2013, we published our very first blog post regarding mobile optimization and why it was important for your business website. You remember 2013, right? Everyone was playing...... More »
Warm Up Your Business Marketing With Heatmaps
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
Marketers: Is Your Business’s Site Optimized for Mobile?
We’ll just come right out and say it: If your business’s website isn’t optimized for mobile, it needs to be — immediately. Seventy percent of internet traffic originates from...... More »
Small Business Websites: Contact Us and About Us Pages
These days, anyone from tech-illiterate octogenarians to literal children can create a website. Programs such as Wix and Squarespace hold your hand through the entire process, allowing you to...... More »
Should You Use PDFs on Your Small Business Website?
When it comes to using PDFs on your small business website, there are two schools of thought: “absolutely” and “no, never.” Proponents say PDFs make it easier to disseminate...... More »
How to Make Your Small Business Website’s Homepage Shine
Pop quiz: How long does it take the average person to form an opinion about your website? Fifteen seconds? Ten? Three? Try 50 … milliseconds. You read that right....... More »
What Should Your Website’s Product Pages Include?
A website’s product pages are a pivotal part in convincing a customer to buy what you’re selling. Remember: Small business websites are an entire ecosystem. We’ve recently explained how...... More »
What Should Your Small Business’s FAQ Page Cover?
You have better things to do than answer the same question over and over again. Unfortunately, those questions are new to your small business customers, so you’ll have to...... More »
How to Make Your Small Business Website Easier to Read
Are you looking for a quick way to lose customers to your competitor? Just build a shoddy small business website! Some 89% of consumers shop with a direct competitor after...... More »