Conventional marketing tactics state that the more people you market to, the better your chance of selling your product. Pretty cut and dry, right? A big email campaign will surely net more results than handpicking who gets to hear about your small business’ offerings. You’ve got great products or services, and the world needs to know about them right now.
Not so fast.
While large-scale marketing campaigns can be successful, they generally require an equally large amount of money. If you’re a small business, chances are good that you don’t have that kind of cash. This is where one-on-one marketing comes into play.
As its name so cleverly suggests, one-on-one marketing is simply marketing to one customer at a time — or at least making it appear that’s what you’re doing. Here are just a few of the benefits of this type of personalized marketing.
1. You’ll increase customer loyalty.
One-on-one marketing demands a tailored approach. You’re not sending a mass mailing to 1,000 people; you’re talking to one person at a time. You’re making sure each customer understands how your products or services can benefit them as an individual.
When your current or prospective customers feel singled out and important, they’re going to keep coming back for more.
2. Your ROI will improve.
Taking the time to get to know your customers as individuals will make it easier to figure out what they want. And once you’re marketing to their specific wants or needs, your chances of making a sale increase substantially.
A lot of large-scale marketing techniques require a small business to spend their marketing dollars and hope to get a decent ROI. One-on-one marketing allows you to target your audience and increase the returns of your investment.
3. One-on-One marketing is pretty simple.
What’s easier: figuring out a dinner menu that 500 guests will enjoy, or inviting a couple friends to dinner and fixing their favorite dish? The latter, obviously. And this is exactly why one-one-marketing is easier. When you market at the individual level, you’re serving a person, not a demographic, and a person is always easier to please than “the people” as a whole.
One-on-one marketing doesn’t require a huge amount of money, and it makes sense for just about every small business. Yes, it typically takes more time than other marketing strategies. But if you’re short on that, drop Mischa Communications a line. We’ll help you come up with a strategy that defies convention and focuses on what’s really important: your customers.