The only thing left of 2015 is the fruitcake (seriously, who eats that stuff?!), and 2016 is pounding on the door, rife with profit and potential for your small business.
What will your marketing strategy look like when the clock strikes midnight? We have some marketing tips to help your small business sprint into 2016.
1. Audit Your Competition
No, you can’t pretend to be from the IRS and threaten your biggest competitors with tax jail, but you can do a bit of stealthy spying and see what they’re up to on their social media channels.
A full social media audit isn’t for the faint of heart, but it can tell you a lot about what works, what doesn’t, and what you can do to improve your own efforts.
2. Read All About Yourself
This year, make a resolution to manage your small business’ reviews – positive or otherwise. While Yelp, Facebook and Twitter are the obvious spots to see what your customers are saying, there are plenty of other review sites that might not be on your radar.
Be sure to respond to any unfavorable reviews. You may not earn back your disgruntled customers, but your (polite) rebuttal and/or apology will prove to others browsing the site that you care.
3. Bust Out the New Calendar
You can’t sit blindly by and wait for customers to walk through your doors. So this year, make some concrete plans to go out and find them.
Search for trade shows, conferences and community events – or plan your own! Mark your calendar and book your spot now to make sure you don’t miss out on the opportunities 2016 has to offer.
4. Test Your Strategies
The new year is a great time to make sure that what you’re doing is really working, so spend some time testing your current marketing tactics.
With 52 fresh weeks staring you in the face, testing just a single variable per week will have your small business in tip-top shape this time next year. You have nothing to lose!
5. Enlist Some Help
Running a small business is incredibly rewarding – and at times, it’s incredibly tough, too. There’s nothing wrong with asking for a bit of help when you need it.
Whether you need assistance with a single facet of your small business marketing or the whole shebang, Mischa Communications can have you lacing up your running shoes and sprinting toward all the potential 2016 holds in no time flat. Drop us a line and let us be a part of your New Year’s celebration.