Education: A Fintech Marketing Must
If you’re a member of the fintech industry, chances are you face a challenge in educating potential customers on their products and services. While younger, tech-savvy consumers might not...... More »
If you’re a member of the fintech industry, chances are you face a challenge in educating potential customers on their products and services. While younger, tech-savvy consumers might not...... More »
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »
People really, really love online videos. A few quick stats to drive home the point: 69% of consumers prefer video over text when it comes to learning about your products...... More »
In December 2013, we published our very first blog post regarding mobile optimization and why it was important for your business website. You remember 2013, right? Everyone was playing...... More »
The robins are returning, the flowers are blooming, and we might have spent a full 10 minutes of prime work time watching a family of rabbits frolicking just outside...... More »
It’s hard enough to build trust in your business if you’re selling low-dollar items like candles or chocolate chip cookies. If you’re an asset management firm trying to get...... More »
As a business marketer, you’ve made a conscious decision to create your own content. That’s fantastic! It’s not something everyone can (or is willing) to do. But now that...... More »
Are you looking for a way to position yourself as a leader in your industry, gain your audience’s trust, bring in new clientele, and maybe even have a bit...... More »
A customer signs up for your email list, requests a free trial or demo, or abandons an item in their shopping cart. Obviously, you need to reach out to...... More »
“Click here.” “Buy now.” “Learn more.” All of these phrases are calls to action (CTAs) — but are they the best they can be? You’re not sending out marketing...... More »