Search Optimization: How to Make Google Love Your Blog

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21 May

Search Optimization: How to Make Google Love Your Blog

If a blog post pops up on the internet but no one is around to read it, does it make an impact? The short answer is “no.” The long answer is “no, definitely not.” It could be the best blog post you’ve ever written, jam-packed with information that could change the course of human nature (or at least solve the Laurel vs. Yanny debate). But...

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11 Sep

How Much Content Should Your Small Business Post? Hint: It’s Tricky!

We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...

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31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

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24 Jul

5 Tools to Make Your Small Business Content “Pop”

Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...

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26 Dec

Get “Stylish” With a Small Business Style Guide

If your small business was an outfit, what would it look like? Would it be a smart, dapper suit paired with highly polished shoes, or a loud, checkered coat worn over polka-dot pajama bottoms and striped galoshes (hey, maybe you're in the clown industry)? Your business has a style, for better or for worse. It’s reflected in the look of your website and logo, the...

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12 Dec

10 New Year Resolutions for Your Small Business

The year is winding down to a close. As most people begin to shift their focus from 2016 to 2017, New Year resolutions are made: to lose weight, to nix a bad habit, to finally seek help for their Netflix addiction. While those are all admirable personal goals (who needs to binge-watch an entire season of Stranger Things in one night, anyway?), your small business...

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19 Sep

A Small Business Content SEO Checklist

Contrary to popular opinion, search engine optimization (SEO) is alive, kicking and relevant. But that doesn’t mean the rules remain the same as they were a few years ago. Gone are the days of article spinning and keyword stuffing -- today’s search engines are smarter, speedier and trained against nefarious tricks. So how does a small business climb the search rankings in a world where...

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06 Sep

5 Types of Posts Your Small Business Blog Needs

You have a small business blog. You update it regularly. You adhere to the rules of biz blogging. And all of that is great -- but if your blog is a bit “blah,” you’re going to bore your audience – and bored audiences don’t stay audiences for long. The solution to stagnation? Ever-changing content! But simply spinning your existing posts into something sort of new-ish...

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21 Aug

Extra! Extra! Read All About It! Your Guide to Small Business Newsletters

Newsletters. Sure, they’re slightly reminiscent of those missives you were supposed to bring home to your parents from elementary school but ended up becoming paper airplanes instead. However, when a newsletter is done right, it can be a great engagement tool for your small business, and maybe even something your fans look forward to each month! But what do you include? And how often do...

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23 Apr

The Write Stuff Series: 5 Tips for Crafting Catchy Website Copy

This is the third installment in our The Write Stuff series in which we’re offering small businesses tips on writing better marketing copy. Click here to read the first article on must-read social media updates and click here to read the second piece on telling you small business’ story. Your small business website is likely the first contact a potential customer has with your company,...