Does Content Curation Really Add Value?
We talk a lot about content creation: why it’s important, how to get more likes and shares, and even how to tailor it to different audiences. Original content deserves...... More »
Creating Shareable Content: Tips for Maximizing Social Media Engagement
Social media is a great way to spread the word about your business, get to know your audience’s preferences, and connect with them on a deeper level. But with...... More »
Content Marketing Calendar Planning: Get Organized, Get Results
Are you tired of trying to create content on the fly and never knowing what tomorrow brings? If so, you need a content marketing calendar. A content marketing calendar...... More »
How to Make a Press Release Informative AND Inspiring
Has your business done something newsworthy? Alert the media! A press release is a great way to spread the word about what your business is up to. And even...... More »
Storytelling in Marketing: Success Is More Than Just Selling
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
9 Outstanding Marketing Ideas for 2023
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
How to Tell Your Financial Services Firm’s Story
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
Keyword Research: The Basics
Once upon a time, not so very long ago, “keyword stuffing” would get you somewhere. You paid a poor, overworked copywriter a fraction of a penny per word to...... More »
How Does Content Marketing Help Small Businesses?
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
Data Isn’t Everything: Small Businesses Need to Tell Their Story, Too
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »