Education: A Fintech Marketing Must
If you’re a member of the fintech industry, chances are you face a challenge in educating potential customers on their products and services. While younger, tech-savvy consumers might not...... More »
4 Video Marketing Tactics to Catch Your Customers’ Eyes
People really, really love online videos. A few quick stats to drive home the point: 69% of consumers prefer video over text when it comes to learning about your products...... More »
Asset Management Marketers: Turn Your Followers Into a Community
It’s hard enough to build trust in your business if you’re selling low-dollar items like candles or chocolate chip cookies. If you’re an asset management firm trying to get...... More »
Does Affiliate Marketing Make Sense for Your Financial Firm?
If you want to win at affiliate marketing, you have to work well with others. In a nutshell, affiliate marketing is the process of partnering with someone else to...... More »
How to Make Your Financial Firm’s Brand Shine
Business marketing is a complex field, but when you boil it down, your main goal is to position your brand as No. 1. You want to be the financial...... More »
Audience Segmentation: Build a Stronger Customer Connection
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
Financial Services Are Digitizing. Their Marketing Should, Too
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
How Fintech Firms Can Market Better With Social Media
Fintech firms might hesitate to market on social media. And there’s no shortage of reasons why: The content your firm generally creates doesn’t translate well to Twitter posts and...... More »
How to Tell Your Financial Services Firm’s Story
Every small business has a story to tell. Betty started a gluten-free bakery because her daughter was diagnosed with celiac disease. And Conrad opened a bed and breakfast because...... More »
What Is Outbound Marketing?
When you think of traditional marketing, you’re typically thinking about outbound marketing. Last week, we talked about the art of inbound marketing — that is, attracting customers to your small...... More »