Google’s Helpful Content Update: What You Should Know
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »
For business marketers, engagement is key. It’s not enough to get your brand in front of your audience — you have to get them to interact with it. And...... More »
We’ll just come right out and say it: If your business’s website isn’t optimized for mobile, it needs to be — immediately. Seventy percent of internet traffic originates from...... More »
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
Could your business use some new friends? Networking with other local businesses can provide some significant benefits. You can bounce ideas off of one another, get the scoop on...... More »
How many emails do you get each day? If you’re “average,” the number is probably somewhere between 100 and 120 – and that doesn’t include spam, which makes up...... More »
Audience segmentation is the process of dividing your audience up into different groups (segments) to provide a more tailored approach to marketing. Done correctly, audience segmentation allows you to...... More »
Turn on network television any given Tuesday afternoon and, in between reruns of Matlock and Magnum, P.I., you’ll see commercials for life insurance and arthritis medications. Turn on that...... More »
Offline marketing might not be the hot trend in getting your company seen. But it’s still relevant. By now, we all know the benefits of digital marketing. It’s a...... More »