copywriting

How to Write Persuasive Marketing Copy

persuasive marketing copy vertical

Knowing the basics of copywriting is one thing.

Crafting persuasive messages that actually convert is something else entirely.

Whether you’re writing a blog post, a marketing email or a social media update, the words you use matter. The right language has the power to turn regular readers into loyal customers and separate decent copy from copy that converts.

From crafting irresistible headlines to weaving engaging body text to finishing up with a killer call-to-action (CTA), we’re here to help you take your copy from good to great!

Start With a Headline That Stops the Scroll

Your headline serves as your first impression. And if you can’t make your reader sit up and take notice immediately, it’ll also be your last.

You only have a split second to capture attention. Thus, a headline should clearly define what the topic is about and make people want to read more. Clearly stating a problem, using numbers and lists, appealing to emotions and adding a little word play are all great ways to make a headline stand out.

But don’t stoop to click-bait. There’s enough of that on the internet already. And more importantly, duping your audience into clicking is a quick way to prove you’re not trustworthy.

Hold Their Attention With Body Text

Once you catch your reader’s attention, you have to keep it. That’s where persuasive body text comes in.

Hit the ground running from your very first sentence. Hook your audience with a surprising fact, relatable anecdote or bold statement.

Importantly, don’t write at your reader — talk to your reader, much like you’d talk to a friend. Using conversational language makes you feel more approachable and lends a human element to your writing, which makes people more likely to trust what you have to say.

Consider the following two opening statements:

  1. “Copywriting is important for marketing success. Many companies overlook the importance of skilled copywriting. But strong copy can produce a higher level of conversions.”
  2. Great copywriting doesn’t just fill space — it drives action. Here’s how you can start turning your words into conversions right now!

Both statements effectively say the same thing. But the second example speaks directly to the audience, putting them in a starring role and telling them exactly what they can expect if they keep reading.

Create a Call-to-Action That Delivers Results

A great CTA is what turns a casual reader into a ready-made customer. This is where you tell your audience what to do next, whether it’s downloading a gated resource, signing up for your e-letter, booking a demonstration or making a purchase.

Your CTAs should be as specific as possible. Don’t just say “Click Here.” Use action language such as “Start Your Free Trial Today” or “Book Your Demo Now.” Make the benefits clear so people know exactly what they’re getting.

There’s nothing wrong with adding a sense of urgency to your CTA, either. Phrases like “limited-time offer” or “only four left at this price” can nudge people into acting faster and get those who might still be on the fence to quickly make a decision.

Finally, keep it short and sweet. You typically shouldn’t need more than a sentence to guide your reader to the next step.

Convince Them With Your Copy!

Creating persuasive content takes time and effort, but there’s no real secret to it. Start with an attention-grabbing headline, engage your audience throughout the text, lead them straight to a CTA that inspires action, then watch as they go from browser to buyer!

Are you having trouble creating copy that actually converts? Mischa Communications can help. Let us persuade you!