public relations

Press Releases 101 for Financial Services Firms

how to make a press release

Financial services companies need to routinely keep current and potential clients alike in the know. Not only does sharing important information about your company build trust and credibility, but it also keeps you top of mind.

One of the most tried and true ways to disseminate this info is a well-written press release. But what kinds of news should you be sharing, and how can you use press releases to their maximum potential?

We have the scoop!

What Is a Press Release?

Most people have a good general idea of what a press release is. But strictly defined, a press release is an official statement your company issues to the media that lets people know about noteworthy happenings … in this case, happenings at your financial services firm.

Press releases are a great way to share updates and announcements with journalists, stakeholders and the general public. They can even be used to proactively respond to crises and rebuild trust should your company make a misstep.

What News Should a Financial Firm Announce?

Wondering what news is actually newsworthy? The answer will vary widely, but news that impacts your clients, investors and/or the industry at large are all fair game.

Here are some examples of what you should alert the media about:

  • New product launches or service offerings: Are you introducing a new wealth management tool, a savings account with better interest rates, or a fintech innovation? New financial products, services and features are prime press release material.
  • Company milestones or achievements: If you’ve recently reached an exciting milestone, hit a revenue target or celebrated a company anniversary, share a few words! These moments illustrate your firm’s success and stability and demonstrate to clients that your company won’t settle for the status quo.
  • Awards or recognition: In a similar vein, if your financial firm been recognized with an industry award, accolade or positive rating, congratulations! That’s a huge win and a great opportunity to shine a spotlight on your firm’s expertise and commitment to excellence.
  • Executive or leadership changes: If there’s a change in leadership — whether it’s a new CEO, CFO, or other key executive — communicate it through a press release. Your clients deserve to know who’s at the helm.
  • Community engagement or corporate social responsibility (CSR) initiatives: If your firm is involved in charity work, sustainability efforts or other community initiatives, a press release can help highlight how your business is looking beyond profits to make the world a better place. Plenty of financial clients prioritize firms that show social responsibility and are committed to giving back.
  • Crisis management or responses to market events: When the financial markets are volatile or there are major events affecting your industry (think market crash or regulatory change), issuing a press release can help demonstrate how your firm is responding. In times of uncertainty, transparency is crucial, and press releases help keep stakeholders informed.
  • Market insights or industry trends: In many cases, press releases can be used to establish your firm as a thought leader. If you’ve conducted industry research, gathered data on market trends, or produced new insights or forecasts, sharing that knowledge through a press release positions your firm as a trusted source of information.

Quick Tips for Writing a Killer Financial Services Press Release

Now that you know what kind of news merits a press release, here are our five of our best quick tips for making sure your release stands out:

  • Keep it newsworthy: Journalists aren’t interested in rehashed information or minor updates. Make sure the news is significant.
  • Use clear language: Financial services can be complex, but your press release should be accessible. Avoid industry jargon and get to the point
  • Craft a compelling headline: Your headline is the first thing journalists and readers will see. It should be catchy, informative and succinct.
  • Include a strong quote: A quote from a key executive or expert in your firm adds credibility and gives your release a personal touch. It’s a chance to inject your company’s voice. And it saves journalists and other media members the hassle of having to solicit quotes from you for a story.
  • Target the right media: Ensure your press release reaches the right audience. Identify journalists or outlets who specialize in finance and are likelier to cover your news.

Are You Ready to Stop the Presses?

Press releases help financial services firms build trust, keep their audience informed, and elevate their brand. Whether you’re launching a new service, announcing an industry award or responding to a crisis, press releases can help your company stand out to clients and the media alike!

Do you need help drafting your next press release? Mischa Communications has you covered! Let’s get people talking.