Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
Some things are easy to sell. Ice cream at a crowded playground on a hot day. Rain ponchos during a sudden downpour. Toilet paper during a global pandemic. Other...... More »
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
Omnichannel marketing is the process of creating a seamless customer experience across multiple channels and platforms, both online and offline. It’s often confused with multichannel marketing because they share...... More »
If you’re a member of the fintech industry, chances are you face a challenge in educating potential customers on their products and services. While younger, tech-savvy consumers might not...... More »
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »
In December 2013, we published our very first blog post regarding mobile optimization and why it was important for your business website. You remember 2013, right? Everyone was playing...... More »
The robins are returning, the flowers are blooming, and we might have spent a full 10 minutes of prime work time watching a family of rabbits frolicking just outside...... More »
As a business marketer, you’ve made a conscious decision to create your own content. That’s fantastic! It’s not something everyone can (or is willing) to do. But now that...... More »
Are you looking for a way to position yourself as a leader in your industry, gain your audience’s trust, bring in new clientele, and maybe even have a bit...... More »