Should Your Business Use TikTok?
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
Financial Services Marketing Teams: Let Data Be Your Guide
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Customer Reviews: How to Nudge Your Customers Into Marketing For You
Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
Storytelling in Marketing: Success Is More Than Just Selling
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »
Precision Counts: Editing Services Keep Your Marketing Sharp
As a business marketer, you’ve made a conscious decision to create your own content. That’s fantastic! It’s not something everyone can (or is willing) to do. But now that...... More »
9 Outstanding Marketing Ideas for 2023
The goose is picked clean, Aunt Jeannie’s brick of a fruitcake has been discreetly thrown in the trash, and the long week between Christmas and New Year’s Day has...... More »
What Is Your Marketing Plan for 2023?
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
Warm Up Your Business Marketing With Heatmaps
You already know how important it is to have a business website, but do you know how your audience is using it? Can you easily see what is performing...... More »
Why Small Business Saturday 2022 Will Be Different
This is not a drill: Small Business Saturday 2022 is this Saturday. Ideally, your halls are decked, your deals are set, and you’re ready to warmly welcome your customers...... More »
Should Your Business Start a Referral Program?
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »