Research: Most SMBs Are Advertising, Marketing on Facebook
Facebook seems to be having a hard time of it lately. Due in part to its laissez-faire approach toward hate speech and “fake news,” the social media giant has...... More »
What Is Lifecycle Marketing?
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Data Isn’t Everything: Small Businesses Need to Tell Their Story, Too
Data is great. Any small business owner involved in their own marketing needs to have a working knowledge of analytics. They should be familiar with unique visitors, bounce rates...... More »
Interactive Content: How to Boost Small Business Engagement
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
7 Instagram Marketing Tips for Small Business
Way, way back in a much, much simpler time, we posted a blog describing a few Instagram marketing tips and touting the benefits of the image-based social media platform....... More »
3 Small Business Marketing Technologies You’ll Need in 2020
The New Year’s bells have barely stopped ringing, but for most of us, it’s back to business as usual. There are phone calls to answer, customers to woo and...... More »
Our 5 Best Holiday Marketing Tips for the 2019 Season
It’s officially November. The ghosts and goblins of Halloween have ceded to Thanksgiving turkeys and aisles filled with holiday decorations, from gorgeous to gauche. The holidays can be a...... More »
The 5 Keys to Fantastic Social Media Content
We’ll just come right out and say it: Any small business hoping to make a go of things in 2019 needs a social media presence. Save your if, ands...... More »
Which Small Businesses Can Put Visual Marketing to Use?
Visual marketing is a great way to get your message across. After all, a picture might be worth a thousand words, but more importantly, it also can boost your...... More »
The New LinkedIn Feature That Has Small Businesses Buzzing
Breaking news: LinkedIn has a new feature that makes it easier than ever to hang out your virtual “Open” sign, allowing potential customers and clients to find you and...... More »