The Hardest Question You Should Ask Your Small Business Customers
As a small business owner, you probably ask a ton of questions each day. “How can I help you?” “What size do you need?” “Is there anything else I...... More »
Should You Reach Out to Social Media Influencers?
Imagine you’re in the market for a new cappuccino maker. You fire up your trusty laptop and head to Amazon, where you’re instantly presented with 876 options. After combing...... More »
Take Your Small Business Marketing from Good to Great
If someone were to ask you about the success of your last marketing campaign, you’d probably rate it as “pretty good.” You generated some buzz on social media, converted...... More »
5 Small Business New Year’s Resolutions for 2019
We’re on the cusp of a new year, staring back at the triumphs (and hiccups) of 2018 while looking forward to the clean slate 2019 has on offer. It’s...... More »
Small Business Social Media: The Next Horizons
When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest...... More »
Small Business Guerrilla Marketing for the Internet Age
Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals....... More »
Should Your Small Business Get Political?
Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah...... More »
Online Reviews: Your Small Business Needs Them!
Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you...... More »
11 Classic Fails in Social Media Marketing
Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s...... More »
Nice to Meet You! How to Get to Know Your Small Business Audience
Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know...... More »