Small Business Social Media: The Next Horizons

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10 Dec

Small Business Social Media: The Next Horizons

When you think of social media sites, Facebook, Twitter and LinkedIn probably are the first three to come to mind. Dig a bit deeper and you’ll probably add Instagram, Pinterest and Snapchat to the list. But there are several other social media platforms that are flying under your radar -- but may still take your small business places that you’ve never been before. Yes, there are...

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08 Oct

Small Business Guerrilla Marketing for the Internet Age

Let’s talk about guerrillas. They’re independent, often out-manned fighters who band together against a bigger, more prepared enemy using surprise, ambush, sabotage and hit-and-run tactics to accomplish their goals. Sounds a lot like a small business, right? Guerrilla warfare has long been a way for underdogs to gain a competitive edge, and guerrilla marketing is no different. In the brick-and-mortar world, guerrilla marketing often takes...

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17 Sep

Should Your Small Business Get Political?

Stop us if you’ve heard this one: “A politician walks into a nondescript farm-to-table restaurant named after a scarlet female fowl …” Oh, so you already know about Sarah Huckabee Sanders’ quick jaunt to Lexington, Virginia’s Red Hen restaurant? If not, here’s the skinny: In June, the White House press secretary was asked to leave the restaurant because Red Hen co-owner Stephanie Wilkinson didn’t agree...

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20 Aug

Online Reviews: Your Small Business Needs Them!

Imagine you just moved to a new city. You’d love for someone to recommend the best restaurant, the most dependable babysitter or the most reliable mechanic – but you don’t know a single soul here. Where do you turn? Google, of course, or whatever your preferred search engine may be. You’ll patronize the restaurant, book the babysitter and hire the mechanic to fix your brakes...

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13 Aug

11 Classic Fails in Social Media Marketing

Social media: Done correctly, it’s a fantastic marketing tool for your small business. However, when done the wrong way, you can sully your brand and send customers packing. That’s why it’s important to have a very clear idea of what “doing it wrong” looks like. The following 11 brands clearly did not do social media correctly. Check out these cringe-worthy, real-life posts, and you’ll gain...

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05 Feb

Nice to Meet You! How to Get to Know Your Small Business Audience

Your audience is your lifeblood. They back your products and services, talk you up on social media and (hopefully) make your bottom line bigger. But do you really know them? Do you understand what makes them tick, and click? Have you taken the time to truly connect? If not, it’s time to start. Mischa Communications has the tips and tricks to help you not only...

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22 Jan

10 Quick Small Business Marketing Tips

Marketing your small business is time-consuming. If anyone gets that, it’s us -- after all, we’re small, too! But with the right small business marketing tips, even just a few minutes a day can go a long way toward hitting your eventual goal of earning the title of “Best Small Business Ever.” Got a minute or three? We do, too. And we’re using ours to...

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16 Jan

The Difference Between Social Media Management and Community Management

Joe from Alaska asked your small business to ship a gift to his mother in Montana, but there was an error and it ended up on his doorstep instead of hers. He posts an angry comment on your Facebook page looking for answers. Lindsey from Illinois is looking for a certain (now discontinued) item that you sold “oh, about 10 years ago, I think, but...

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08 Jan

How to Use Twitter to Grow Your Small Business in 2018

Twitter: You either love it, or you hate it. Some small business owners have never explored the platform, despite our advice. Others tweet up a storm. But how do you know if it’s right for you? Back in “the day” -- the day being a long, long time ago, way back in 2013 -- we had some tips: Keep tweets short and sweet Follow the...

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02 Jan

The Top 15 Resources for Digital Marketing

Small business marketing is hard. Anyone who tells you different is either lying or not doing it correctly. From content curation to social media to figuring out which marketing gurus you should follow (and emulate), there is absolutely nothing that can be deemed “easy.” The good news is, there are tools, apps and resources that can make it easier (and making your work easier is...