Millions of people watch online videos every day – so if your small business doesn’t have videos out there for their perusal, you’re missing out on an massive captive audience.
While small business video marketing doesn’t need to be a huge part of your budget, the popularity of YouTube, Vine and Facebook videos certainly suggest you should at least give this medium a whirl.
Here’s are a few ways a simple video can benefit your small business brand.
1. It tells your story.
At its core, marketing is all about telling your business’s story – and one of the most vivid ways to do so is through colorful, vibrant video. Video lends sincerity and a human element to your message that simply can’t be conveyed in text. It ups the engagement factor, helping your audience feel more connected to your brand.
How important is this personal connection? People who view a video on your small business website are 64% more likely to make a purchase than those who don’t. And they’ll stay on your site longer, too.
2. It makes your small business easier to find.
Want to be at the top of the search engine rankings? While video alone doesn’t guarantee you a spot on the front page, it can help page ranking by decreasing bounce rate, and a particularly clickable video will get shared, helping to power your ranking.
Videos are also a great way to get your message to go viral on social media. Fifty percent of daily Facebook users watch at least one video per day on the site, and a some of them might be willing to share your clip with their friends, increasing your small business’ fan base in the process.
Short, funny messages seem to do better than their long counterparts, so keep your first video foray brief and entertaining to increase the number of views and shares.
3. It’s not as expensive as you think.
Most small businesses are on a limited marketing budget, but that doesn’t mean you can’t have a great video. You’re not hiring Spielberg here; think more along the lines of a friend with a camera and a decent video-editing program.
While you can certainly produce your video on your own, there’s no shame in asking for a bit of help. Whether you need help writing a script or complete video production assistance, Mischa Communications can make your small business a star.
Drop us a line, and we’ll help you get the cameras rolling!