Local SEO Strategies to Drive Foot Traffic
If your business has brick-and-mortar locations, you need to approach search engine optimization (SEO) a bit differently than you would if you were online-only. Optimizing for local SEO leads...... More »
Consumer Psychology: Why Do People Want What They Want?
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
Why Data Privacy Is Pivotal in Financial Services Marketing
Data privacy is a large (and growing!) concern in all industries, but it’s an especially big pain point for financial services customers. That’s for a good reason: If they...... More »
Voice Search: Get Your Business Found on Voice-Activated Devices
When Google introduced voice search way back in 2011, it was more of a novelty than anything. The Siri voice-activated virtual assistant — an independent app until Apple bought...... More »
The Future of Digital Marketing: Trends to Watch … And Be Wary Of
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »
Should Your Business Use TikTok?
We’re all thinking it! Should my business be on TikTok? The not-so-simple answer is: maybe. Despite common misconceptions, TikTok is not just a platform for Gen Z or content...... More »
Financial Services Marketing Teams: Let Data Be Your Guide
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Search Engine Optimization: 7 Tips to Make Your Website More Attractive to Google
Search engine optimization (commonly known as SEO) is all about showing people you have what they want and making your website more attractive to search engines. Do it well...... More »
Customer Reviews: How to Nudge Your Customers Into Marketing For You
Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
The Power of Personalization: How Tailoring Your Marketing Boosts Engagement
Do you want to turn one-time customers into forever customers? If yes, you’ll want to add one spice to your business marketing efforts: Personalization. As humans, we all want...... More »