Gated content doesn’t make sense to some business owners at first blush. After all, business marketing nowadays includes sharing your thoughts for free, whether it’s on blogs or social...... More »
If you’re writing-adverse, a ghostwriter could be the cure for your small business content ills. Maybe you’re too busy. Maybe words aren’t your thing. Maybe you’d rather be serenaded...... More »
In the grand scheme of things, a single typo in a blog or social media post isn’t the end of the world. Your credibility might take a slight hit,...... More »
If you’ve been laboring under the delusion that content marketing is “just blogging,” allow us to knock your collective socks off. It’s not. At all. For all intents and...... More »
2020 (to be known henceforth as The Year That Shall Not Be Named) has left the building. And we sincerely hope the door hit it you-know-where on its way...... More »
The landing page is a crucial tool in increasing conversions for your small business website. While blog posts, About Us and FAQ pages serve a variety of purposes, a...... More »
The conventional wisdom is that attracting a new customer costs five times more than retaining an existing one. That means that every person who prematurely exits your sales funnel...... More »
Your content game is strong. Your small business website has a blog. You have pages on all the common social media platforms (and maybe a few of the less...... More »
It’s possible to pound in a nail with an outdated copy of the Yellow Pages, but it’s easier to use a hammer. There’s nothing preventing you from cutting the...... More »
Inspiration is difficult to come by some days. Once, your website was a blank canvas just waiting to be filled with fascinating blog posts, infographics and videos. Now, the...... More »