Give Your Small Business Content a New Lease on Life

05 Mar

Give Your Small Business Content a New Lease on Life

The Winter Olympics have just finished up in South Korea, and for most of us, that means one thing: Our favorite networks will air new episodes of our favorite TV shows. No more reruns! But sometimes, a rerun can be a good thing. There’s something comforting about scrolling through the channels and landing on an old episode of The Golden Girls or The Fresh Prince...

11 Sep

How Much Content Should Your Small Business Post? Hint: It’s Tricky!

We’ve given you the 411 on content. We’ve told you what you should post, how to make it better and even what to do when it’s not getting the traffic it deserves. But we’ve never told you exactly how much content you should post. We’re not going to do that now, either -- because there is no universal magic number. And if there was, it...

31 Jul

What to Do When Your Content Is Awesome (But Not Getting Traffic)

We talk a lot about content. How to use it correctly, the different tools you can use to make it “pop," and most of all, how to improve it. But what if your content is already amazing? What if you’ve followed every single rule and suggestion, blazed your own creative trail and see no possible way to improve on perfection -- but you’re still not...

24 Jul

5 Tools to Make Your Small Business Content “Pop”

Small business content creation can be tough. It’s time-consuming, often frustrating and arguably one of a small business owner’s least favorite jobs. It’s also necessary if you want to succeed. Content is still king, despite what you may have heard -- except now, it has to be great content. No more hiring foreign “writers” who work for pennies but haven’t quite grasped the concept of...

22 May

Does Guest Blogging for Your Small Business Work? Yes, But …

No less than Matt Cutts, former head of Google’s web spam team, has called it: Guest blogging is dead. You know what’s worse? He said this three years ago -- so if you’re still relying on it to increase traffic to your site, you might be wasting your precious time. Guest blogging used to be one of the best ways to get your small business...

01 May

Keyword Research for Your Small Business Website: A Beginner’s Guide

Keywords drive traffic to your small business blog and website. That’s good. But the right kind of keywords can drive the right kind of traffic, and that’s even better. Targeted keywords can spell the difference between browsers and buyers -- but how do you come up with them? Keyword research, of course! To attract the right type of traffic, you have to know what real...

24 Apr

4 Easy Ways to Boost Targeted Traffic to Your Small Business Website

Often times, sales is a game of sheer numbers – you need a ton of people to see your product in hopes that a few of them will want to buy. But what if most of your audience is already interested in what you’re selling? That’s called targeted traffic, and it’s a much more efficient use of your marketing resources. These high-quality visitors not only...

10 Apr

Get Visual: Add Graphics and More to Your Small Business Blog Posts

Fun fact: Articles with one or more images get 94 percent more views than those without graphics. For the mathematically-challenged among us, that’s … a lot more views. Want some more staggering stats? Videos can increase your conversion rate as much as 86 percent and keep people on your page about two minutes longer (great news for SEO). Oh, and if you get someone to...

06 Mar

5 Ways to Grow Your Small Business Newsletter Numbers

No matter how well your newsletter is doing right now, we’re pretty sure you won’t say no to getting a few hundred (thousand? million?) more subscribers. After all, the more people you can reach, the more chances you’ll make a sale! Ready to rake in more subscribers who eagerly wait to hear from you every week? Here’s how to do it. Make It Easy People...

16 Jan

7 Small Business Blog Ideas for When You’ve Run Out

We’ve all been there. You’ll be staring at a blank Word document with fingers hovering above the keyboard, longing for the small business gods to send a lightning bolt of inspiration straight through your brain and give you something (anything!) to blog about. You already know how important blogging is for your small business. It’s one of the best (and free-est!) ways to spread the...