Omnichannel Marketing Strategies: 7 Ways to Engage
Have you ever used your smartphone to look up reviews of a product as you stood in the aisle? Purchased something online to be picked up in-store? Scanned a...... More »
The Benefits of Customer Relationship Management (CRM) Software
Customer relationship management (CRM) software is a key component for any business. It takes your data-driven marketing efforts to the next level and helps you understand customers, move product...... More »
How Demographic Data Can Boost Your Business Marketing Efforts
Turn on network television any given Tuesday afternoon and, in between reruns of Matlock and Magnum, P.I., you’ll see commercials for life insurance and arthritis medications. Turn on that...... More »
Data Cleaning: A Vital Chore for Business Marketers
When was the last time you cleaned your data? If we had to wager a guess, your response probably lies somewhere between “never” and “huh?” Data cleaning isn’t high...... More »
Financial Services Are Digitizing. Their Marketing Should, Too
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
Small Business Marketing: The COVID-19 Effect
The COVID-19 pandemic changed the way we do nearly everything. Jobs were made remote. School took place over Zoom. Businesses closed their doors, slashed their hours or enforced capacity...... More »
Small Business Digital Marketing Techniques That Are Worth the Wait
Digital marketing has been around since the advent of the internet. The concept includes both inbound and outbound strategies, and the umbrella term encompasses everything from email marketing to...... More »
For Small Businesses, Digital Marketing Is the New Normal
Before the “everyone has a smartphone glued to their hand” era, your small business’ digital marketing strategy was cutting-edge, nearly futuristic. Now, not so much. We’re not saying that...... More »