Small Business Digital Marketing Techniques That Are Worth the Wait

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07 Jan

Small Business Digital Marketing Techniques That Are Worth the Wait

Digital marketing has been around since the advent of the internet. The concept includes both inbound and outbound strategies, and the umbrella term encompasses everything from email marketing to pay-per-click ads to awesome new tactics such as chatbots, augmented reality and beyond. It’s a fast-paced world out there. Very few small business owners have time for the long game; everyone is looking for the next “quick fix,”...

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02 May

For Small Businesses, Digital Marketing Is the New Normal

Before the “everyone has a smartphone glued to their hand” era, your small business’ digital marketing strategy was cutting-edge, nearly futuristic. Now, not so much. We’re not saying that digital is dead – far from it. And we’re certainly not suggesting that you go back to cave drawings, chisels and stone tablets…although that would make an excellent guerrilla marketing tactic! The point is that digital...