LinkedIn is “Cool” – But Should You Market There?
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
If you are (or run) a Registered Investment Advisor (RIA), you know how important it is to instill trust in your clients from the first point of contact. And...... More »
If you have a brick-and-mortar location, Google Maps is about to become your new BFF. But first, you need to introduce yourself. Businesses don’t just appear randomly on Google...... More »
If your business has brick-and-mortar locations, you need to approach search engine optimization (SEO) a bit differently than you would if you were online-only. Optimizing for local SEO leads...... More »
As a business marketer, you spend a lot of time trying to figure out what your customers want. But that’s only part of the job. You also must figure...... More »
Digital marketing might be many things, but static is not one of them. Think of where we were just 10 years ago. The average internet connection was 8.6 Mbps...... More »
If you’re in the financial services game, you already know how important accurate data can be. Without it, you wouldn’t know how to assess risk, who to approve for...... More »
Think customer reviews don’t really matter? Think again. A staggering 95% of people read reviews before making a purchase and 79% place as much stock in online reviews as...... More »
Some things are easy to sell. Ice cream at a crowded playground on a hot day. Rain ponchos during a sudden downpour. Toilet paper during a global pandemic. Other...... More »
Do you want to connect with your customers on a deeper, more intimate level? Tell them a story. Here’s a not-so-secret secret: Your audience is tired of being marketed...... More »