What Is Your Marketing Plan for 2023?
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
We’ve (almost) made it through another year. You’ve survived all of the punches thrown your way, from inflation to supply-chain shortages to staffing snafus. As we edge closer to...... More »
This is not a drill: Small Business Saturday 2022 is this Saturday. Ideally, your halls are decked, your deals are set, and you’re ready to warmly welcome your customers...... More »
Customer referrals are an excellent way to bring in people who might otherwise be outside of your target market. By the numbers, referral marketing programs are wildly successful. More...... More »
In the simplest of terms, user-generated content (often called just “UGC” by marketers) is the process of allowing and encouraging your current customers to advocate for your brand. Like...... More »
If we asked you to name the founders of Microsoft, Apple and Amazon, you’d likely reel off “Bill Gates, Steve Jobs and Jeff Bezos” without blinking an eye. Love...... More »
Albert Einstein said, “The measure of intelligence is the ability to change.” If he’s to be believed, then Google must be pretty darn intelligent, because the search engine giant...... More »
For business marketers, engagement is key. It’s not enough to get your brand in front of your audience — you have to get them to interact with it. And...... More »
A/B testing (sometimes called split testing) is probably the simplest marketing experiment in existence. All it involves is showing half of your audience one thing and the other half...... More »
It’s no secret that email gives you the biggest bang for your marketing buck. It’s free to send, it’s used by more than half of the world, and it...... More »
Could your business use some new friends? Networking with other local businesses can provide some significant benefits. You can bounce ideas off of one another, get the scoop on...... More »