At Mischa Communications, we’re big believers in a long-term approach for small businesses marketing. Ideation – our process of helping you create and implement a full-scale marketing strategy –...... More »
There are a lot of tools for marketing your small business – from social media to e-newsletters. However, your small business website has the potential to be one of...... More »
A small business newsletter is a great way to keep in touch with your customers and get the word out about new products, services and promotions. Delivered straight to...... More »
Blogging was born in the late 90s. Giving angst-ridden teenagers a place to pour their hearts out to the masses and unknown writers an avenue for publishing (what they...... More »
It’s the marketing equivalent of the chicken and the egg: To make money, you have to spend money — but how can you spend money if you haven’t made...... More »
Your small business is unique — there’s no other like it. That’s at least part of the reason you started a business in the first place, right? Because you...... More »
Like other social media platforms, Facebook is an important marketing tool for your small business. However, with approximately 128 million daily users and a great interface, the site is...... More »
Does your small business tweet? Or is it a twit? We’re not sure what the appropriate vernacular is but we’re positive of one thing: if you’re not on Twitter,...... More »
Depending on who you talk to, Google+ is either the greatest thing since the proverbial sliced bread or the pariah of social media. It’s kind of like the New York Yankees:...... More »
This is the fourth and final article in our Make It Memorable Marketing series in which Mischa staffers share their favorite marketing campaigns, and how they can be applied...... More »