Blogging was born in the late 90s. Giving angst-ridden teenagers a place to pour their hearts out to the masses and unknown writers an avenue for publishing (what they believed to be) the next great American novel. Most people laughed at these online diaries and dialogues. They figured that blogging — along with grunge rock, hypercolor shirts and rollerblades — was a passing fad of the era.
They were wrong.
More than 20 years later, blogging is still around. It’s still popular amongst teenagers and aspiring novelists. But it’s also spread beyond these factions to become an integral part of our culture and how we communicate. It’s also firmly rooted itself as a vital component in small businesses’ social media marketing strategies. Here’s why.
Blogging is (Almost) Free
As far as inexpensive small business marketing strategies go, blogging is one of your best bets. If you write and post the blog yourself, the only expense is time. If you don’t have a way with words or the time, Mischa Communications can save you from writer’s block and late nights in front of your computer screen! Either way, blogging is one of the lowest cost marketing strategies for your small business.
Blogging Builds Your Audience
A well-written blog post can drive traffic to your site and keep visitors around long enough to learn about your products or services! Guest blog posts – from industry experts or partner organizations – can also help create a crossover effect. Blogs about topics relevant to your business, but not necessarily your products or services, are great conversation starters. Writing about industry trends or news also positions you as an expert in your field.
Blogging Boosts Your SEO
Search engine optimization (SEO) is tough to understand and constantly changing. Fortunately, we keep up on the latest SEO trends and tactics, so we can leverage your blog to boost your rank in search results.
Tips for Getting Started
Your blog will be an integral piece of your small business marketing strategy, so it needs to be crazy good…and way better than your competitors’! What does that mean? Here are some pointers:
– Don’t be too sales-pitchy. Nobody wants to read a 350-word advertisement.
– Use you blog to establish yourself as an authority in you industry. In other words, write about topics that prove you know your stuff.
– Blog on a regular and consistent basis. People should know when to expect your next post.
– Post the link to every blog article on all your small business’ social media platforms.
Blogging isn’t a trend. And it isn’t going away anytime soon. Ignoring it will only hurt your small business and allow your competitors to get ahead. So dust off those writing skills and get typing, or give us a call and let Mischa Communications wield your words for you!