Viral Marketing: How to Maximize Your Reach
From “Charlie bit my finger!” to the creepy dancing baby that inexplicably ended up on Ally McBeal to the “Leave Britney alone” superfan having an on-camera meltdown, videos have...... More »
Financial Compliance & Social Media: What Your Marketing Team Must Know
It’s 2024, and virtually every business needs a social media presence. But if you’re posting for a fintech or financial services firm, you’re going to have a rougher go...... More »
The Social Media Landscape in 2024: A Marketer’s Guide
The internet is nothing if not social. From its earliest days, people used it to connect with each other on message boards and in chat rooms. In 1997, the...... More »
Social Media for Financial Services Firms
If you own a swanky nightclub, design haute couture clothing, or groom standard poodles for a living, maintaining a fantastic social media presence probably comes pretty easy for you....... More »
LinkedIn is “Cool” – But Should You Market There?
If LinkedIn were a cereal, it would be Bran Flakes. Useful? Absolutely. Appetizing? Eh … LinkedIn describes itself as “the world’s largest professional network on the internet.” It’s a...... More »
Be Everywhere With Multichannel Marketing
The basic premise of multichannel marketing is incredibly simple: The more channels you use to market your products and services, the more people you’ll reach. Sally hasn’t opened an...... More »
Asset Management Marketers: Turn Your Followers Into a Community
It’s hard enough to build trust in your business if you’re selling low-dollar items like candles or chocolate chip cookies. If you’re an asset management firm trying to get...... More »
Alternative Social Media Sites to Consider in 2023
The only sure thing about social media is that it’s always changing. Today’s alternative social media sites might very well become tomorrow’s most popular platforms — which is why...... More »
How to Make a Social Media Splash in 2023
A new year is upon us! We hope your holiday season was fantastic, and you were able to spend the last couple weeks enjoying plenty of family, fun and...... More »
Can User-Generated Content Help Your Business Marketing?
In the simplest of terms, user-generated content (often called just “UGC” by marketers) is the process of allowing and encouraging your current customers to advocate for your brand. Like...... More »