The Best of Mischa Communications’ Small Business Blogs
We’ve been blogging for a long time now. Our first official blog post on this website was posted way, way back in March 2013, and we’ve been going steady...... More »
4 Ways to Build Your Small Business’ Brand Awareness
Let’s be honest: Brand awareness is kind of a big deal. It’s the reason people fly Delta instead of “Discount Dan’s Awesome Airline,” the reason people ask for a...... More »
Mischa’s Recipe for Small Business Success
Everyone loves a good recipe. They’re easy to follow, passed down from generation to generation, and (most of the time, at least) you get a reasonably consistent outcome each...... More »
What Pokémon Go Can Teach Us About Small Business Marketing
Assuming you’ve had access to the outside world for the past few weeks, you’ve surely heard about Pokémon Go. This mobile game has captivated the nation, leading otherwise sane...... More »
3 Times Your Small Business Brand Needs a Stick of Dynamite
Dealing with a struggling small business brand is like purchasing a run-down home: Sometimes you can fix the issues with a fresh coat of paint and some new plumbing,...... More »
Avoid These 4 Small Business Branding Mistakes
Your small business brand dictates how people feel about your company when they see or hear your company’s name. Your brand is your logo, the voice you use when...... More »
Be Small. Be Great.
Small businesses are awesome. We know that. You know that. But does the world know that? It should. That’s why we do what we do – every day. In...... More »
Who Are You? How to Build a Successful Small Business Brand
What does your small business stand for? What’s your niche? Who are your customers? What sets you apart from your competitors? Marketing your small business is essential to its...... More »
Does Your Small Business Need a Makeover?
You love your small business…most days. So why should you change it? You and your customers seem to be content with the status quo. And if it ain’t broke,...... More »
Yes, We’re Open: Signage Benefits for Small Businesses
As a small business owner, your signage is likely the first thing people notice as they approach your building. For this reason, signage offers you a prime opportunity to...... More »