Yes, We’re Open: Signage Benefits for Small Businesses

As a small business owner, your signage is likely the first thing people notice as they approach your building. For this reason, signage offers you a prime opportunity to increase awareness of your products and services, and make a clear statement about your company’s brand image.

In fact, a well-executed sign can be an effective marketing tool, helping you build recognition with consumers and boost sales. How? Let us count the reasons!

1. Make a good first impression.

Never miss an opportunity to leave a great impression on your customers. Dynamic signs featuring your company name, logo and even a clever tag line can serve as a powerful form of advertising. People driving through the neighborhood will take notice of a creative or eye-catching sign, and may even be drawn in to make an impulse purchase.

2. Establish an image.

Are you a yoga studio owner who wants to portray a peaceful, Zen-like image? Or, maybe you’re a restaurateur looking to advertise an upscale dining atmosphere. Signage is a great way to convey these characteristics to the public. The use of graphics, messaging, fonts and other word and design elements on a sign can give customers a visual representation of what makes your company special.

3. Capture people’s attention 24/7.

The great thing about signs is that they keep working … even when you’re not! So, if a potential customer happens to wander by your business after hours, they’ll still be able to get a taste of what products and services you have to offer. It’s an inexpensive form of round-the-clock marketing.

4. Provide valuable information.

Want to get the word out about an upcoming sale you’re holding? Or, make people aware of a new service you’re offering? Let your signs do the talking. Custom signage is a useful and budget-friendly way of announcing upcoming happenings at your business, and may drive customers to your door sooner than you think!

Want to learn how Mischa Communications can help create affordable, attention-grabbing signs for your small business? Give us a call at 202-596-7804 or drop us a line at