Make Your Small Business Loyalty Royalty
Here’s a fun (or frightening,) fact: It costs five to seven times more money to hook a new customer than it does to retain an existing one. So now...... More »
Here’s a fun (or frightening,) fact: It costs five to seven times more money to hook a new customer than it does to retain an existing one. So now...... More »
Your small business brand is strong and on point. Your products and services have been carefully designed, tested and honed to perfection. You’ve caught the attention of your target...... More »
Launching a new small business product or service can be exciting – but, like most exciting things, it can be a bit terrifying, too. How do you get the...... More »
Believe it or not, press releases are still pretty relevant, even in today’s “media on demand” world. They can help spread the word (for free!) about your small business,...... More »
Almost 75 million websites (nope, that number is not a typo!) use WordPress, and half of them pay exactly zero dollars to do it. But what is WordPress, how...... More »
You have plenty of ways to market your small business. Twitter, Facebook, LinkedIn, email, direct mail, blogs, websites, mobile offers – the list goes on and on, and quite...... More »
Whether you find the Hallmark holiday cute or kitschy, Valentine’s Day promotions can have a big impact on your small business. Granted, it’s a lot easier to get your...... More »
If you’re reading this blog post instead of sitting on a private yacht somewhere in the Caribbean, we’re going to assume that you (like us) did not win the...... More »
Pretend you’re buying a car. The first lot features a guy with slicked-back hair and expensive Italian loafers who trails you around the lot and pushes the sale, talking...... More »
To (grossly) paraphrase Thomas Merton: No small business is an island. You need to have a cast of supporting characters (a network) in order to make a go of...... More »