The Value of SEO for Small Businesses

Nowadays, it’s common for large corporations to place a tremendous amount of importance on optimizing their websites for search engines like Google. After all, search engine optimization (SEO) is a great way to help companies get their products and services in front of the right people.

But, did you know that small businesses stand to benefit from this savvy web strategy equally if not more than their larger counterparts? Why? SEO for small businesses can help level the playing field when you’re taking on the bigger dogs in the industry.

What is SEO?

SEO is the process of getting a website listed as high as possible on a search results pages. So, for instance, if someone’s hungry and does an online search for “local pizzerias,” then the pizzerias with search engine optimized websites will place at the top of the results. SEO gives people an easy way to locate your business by making the content of your web pages stand out to search engines.
Why is SEO so important?

With 93% of consumers’ online experiences originating with a search engine, it’s no mystery why SEO has become so popular. Not only can small business owners use SEO as an inexpensive way of getting their company’s name out there, but they’ll also gain the invaluable benefit of connecting with the right customers at the right time.

Is SEO expensive?

Now, we know what you’re thinking. With all the awesome benefits SEO has to offer, it must cost an arm and a leg, right? Not necessarily. Consider the money you would spend on traditional advertising, such as print mailers or brochures that may or may not be read. Now, consider redirecting those marketing dollars into an SEO program that will offer you a much easier and more targeted way of generating new business. Your return on investment will likely be tenfold.

Is adopting SEO difficult?

Great news — adopting an SEO strategy can be a cinch if you’re working with the right partner. Fortunately, Mischa Communications is here to help. We’ll design a highly effective and individualized SEO plan for your company that takes into account your overall business and budgetary needs.

Want to learn more about how we can help your small business implement an affordable SEO strategy? Give us a call at 202-596-7804 or drop us a line at