8 Tips for Optimizing Your Email Marketing
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
When it comes to return on investment (ROI), you can’t beat email marketing. For every dollar you spend, you’ll get $36 back. Add that to the fact that email...... More »
Business-to-consumer (B2C) companies are what most people think of when they think of your average business. They’re not the only type of business, of course. Business-to-government (B2G) firms, for...... More »
Now more than ever, people love video … and that alone is plenty of reason why your business should finally take the dive into hosting a webinar. According to...... More »
In the words of science fiction author Ray Bradbury, “Life is trying things to see if they work.” And the same can be said for business marketing, where experimenting...... More »
Despite how much money gets plowed into other types of marketing each year, the answer to this blog’s title is still a rhetorical question. The obvious answer is “Yes,...... More »
When was the last time you physically walked into a bank, a wealth management firm or your broker’s office? If you’re like most people, the answer is probably “not...... More »
If we told you there was a way you could increase your small business’s return on investment (ROI) 13-fold, would you be willing to try it? For all who...... More »
Advertising and marketing are not the same. Marketing encompasses many different strategies. Your blog, website and social media platforms are all types of marketing. So are your email and...... More »
Email is the single best marketing strategy for your small business. Period. End of story. If you can only do one single thing to promote your brand, email marketing...... More »
One of the most important concepts to understand as you’re marketing your business is your value proposition. Imagine you’re visiting the in-laws in a small town a few states...... More »