Many small businesses don’t have the time or resources to devote a lot of time to marketing, but it doesn’t have to be a huge time commitment. There are a number of steps that you can take to promote your small business in 60 seconds or less. Here are a few of our favorite tips and tactics to help you get started.
1. Post a social media update:
Active social media profiles help you reach customers, build your brand and join important industry conversations. Thirty seconds is enough time to post a status update to your favorite network. Quick post ideas include a link to a helpful article, your thoughts on a current event or a motivational quote that will resonate with your audience.
2. Increase social media engagement:
If you have a small period of time to spend on social media, consider spending it promoting engagement. Retweet or share other people’s content. Thank people for sharing your content or connecting with you. Answer questions or direct messages that you have received. The more you engage, the stronger the social community you will build.
3. Sign up for Hootsuite:
Hootsuite is an affordable social media management tool that allows you to post your updates to various social networks from one interface. Signing up for an account is quick, easy an free. The platform makes it even easier to take advantage of short periods of time to maximize your social media marketing.
4. Find out what people are saying about you:
Are you currently employing social listening tools to see what people are saying about your company and its products or services? Socialmention.com allows you to log in and monitor key brand terms and priority keywords with just a few clicks. Staying tuned into your customer’s conversations helps you manage customer service issues, find hot topics for content marketing and more!
5. Update a page on your website:
Updating a page on your website can be an efficient use of 60 seconds. Do you have a blog post that could be published? Or maybe there’s a link to recent press coverage or an upcoming event that could be added to your news page? Both of these activities are quick ways to add fresh content to your website.
6. Improve your email signature:
Does your email signature include a link to your website, blog or social media profiles? Updating your email signature is fast and easy, but featuring these important channels ensures that your contacts are reminded of these channels each time you interact.
7. Check your analytics:
Do you monitor your campaigns in real-time? Analytics need to be assessed in-depth, but spending 60 seconds can help you tune into your website traffic patterns or the success of an ad campaign. If you find something amiss, it’s easy to set aside time to look into it more later. Short analytics check-ins help you keep your finger on the pulse of your small business’ marketing efforts.
Need more than 60 seconds to effectively market your small business? Partnering with Mischa Communications can take this important activity off your plate. Contact us to learn more about our services designed specifically for small businesses like yours!
Looking for more small business marketing advice and insights? Check out the rest of the Mischa Communications blog!