A Picture is Worth 1,000 Words…on Social Media

Posting regular updates to your social media pages is an inexpensive and quick way to market your small business. But did you know that posting images with your updates can increase the chances of people engaging with your social accounts? Here are some statistics, tips and resources on using visuals in your small business’ social media efforts.

Understand how your customers process information.

Ninety percent of information transmitted to the brain is visual and it’s processed 600,000 times faster than text. The term “visual learner” also applies to marketing your products, services and content. Find the visual angles to demonstrate your small business’ core message, and you’ll be more effective at capturing your audience’s attention. Visual content, such as image and video, help you reach a wider range of prospects and customers.

Increase your social media engagement.

Engagement, such as liking and sharing your content, is arguably a more important metric than the numbers of followers on your social accounts. The statistics on visual content promoting engagement are impressive. Photos are liked two times more than text updates on social outlets. Videos are shared 12 times more than links and text posts combined. Engagement matters for two reasons: it helps share your content and deepens your relationships with your social media contacts.

Achieve your traffic and SEO goals.

Infographics can boost social media traffic by 12%. Posts with video attract three times more likes. Focus on visual content development while crafting specific SEO campaign strategies. Experiment with different visual content forms, such as images, videos and infographics. Also, make sure to track the performance analytics on which content types and topics produce the highest levels of engagement, links and visits to inform your future marketing efforts.

Make the sale.

Finally, visual content can be effective in driving conversions and sales. For example, 21% of people have purchased an item they’ve seen on Pinterest. Look at your website analytics to see which social networks are sending your small business the most traffic. Take a deeper dive into the behaviors of those different visitor segments. Who is reading your content? Who is sharing it on social media? Most importantly, who is purchasing your products or services? These insights can help you determine where to spend time promoting your visual content on social networks.

Need help optimizing your small business’ visual communications? Mischa Communications has you covered! We can develop powerful visual messaging for your small business and create a strategy to deploy it on the right social media channels. Contact us to learn more!